APEX UX REVIEW
Understand the friction. Plan the next move.
An independent review of a critical journey in your existing product. Understand where the interface creates friction and what your team could improve first.
Discuss your journey ↗A focused engagement
A useful review starts with a clear boundary.
We define the journeys, user roles, platforms and depth of review around your priorities. Scope, deliverables, fee and delivery dates are confirmed in a tailored proposal before starting.
A good fit: a working product or navigable prototype, a defined concern and a team ready to act on the findings.
Explore Apex concepts ↗What you receive
- 01
A journey map of the reviewed task
Entry point, steps, important states and completion criteria.
- 02
A prioritized findings report
Evidence, severity, confidence and a recommended next action for each identified issue.
- 03
Annotated recommendations
Practical guidance tied to the reviewed screens and states.
- 04
A final readout with Marcelo
A discussion of priorities, questions and your team’s next steps.
How it works
Context. Review. A shared next step.
Agree on the question.
We clarify the product context, the user task and what is in scope. You receive a written proposal before committing.
Examine the journey.
Marcelo reviews the agreed flow and relevant interface states, documenting evidence and separating observations from hypotheses.
Prioritize the next move.
We present the findings and recommendations. Your team leaves with a clear set of decisions and actions to consider.
Scope and expectations
Clear expectations from the first conversation.
What needs a separate scope
Participant research, full interface redesign, development, production changes, legal review and ongoing support require a separate proposal. An expert UX review does not by itself establish accessibility conformance or a measured conversion uplift.
What to share at the start
The product link or prototype, the user task, the concern you want to investigate and the people who will use the findings. Use a test environment and non-sensitive sample data; access details are arranged separately.
Start with the context ↗