Understand
Start with the right questions.
We map your goals, audience and constraints. A tailored proposal defines what we will make, when and how we will work together.
Independent design & digital studio
Your next move.
Starts with design.
Your business has its own story. Let’s bring it to life through websites, digital products and brand identities that help people understand, connect and take the next step.
BASED IN BRAZIL. CONNECTED TO THE WORLD.STRATEGY / DESIGN / BUILD
01 / What we do
Your challenge. A path we shape together.
A new website? A brand finding its voice? A product that needs to feel simpler? Start with what matters to your business. We’ll shape the right combination together.
01
UX Audit
Find the friction. Focus the next move.
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Product Design
Bring your idea to life, one interaction at a time.
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Discovery & Research
Find a direction worth exploring.
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Design Systems
Give your product room to grow consistently.
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Brand Identity
A brand people can recognize as yours.
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Content Strategy
Give your ideas a voice people can connect with.
Explore the serviceFrom direction to launch
Your business deserves its own space.
A website that tells your story and makes the next step clear. From the first idea to design, development and launch, with care for every screen.
02 / Apex explorations
Ideas become clearer when you can explore them.
Original concepts exploring products, interfaces and brand expression. Self-initiated work, created to show how we think and build.
Studio operations · Dashboard concept
Apex OS
A focused workspace for projects, capacity and the weekly publishing rhythm.
Original concept · UX/UI design & interactive prototype
Client experience · Mobile app concept
Apex Portal
A mobile space to follow a project, review a direction and explore its files.
Original concept · Product design & mobile prototype
Visual identity · Brand applications
Apex, in perspective
A warm, precise visual system extended into editorial and physical applications.
Self-initiated brand study · AI-assisted mockup imagery
Crypto & identity · Web and mobile redesign
Selfkey Wallet
A calmer, high-contrast wallet: portfolio, swap and verified identity in one flow.
Redesign concept of an earlier case study · Brand kept, interface redone
Self-initiated concepts, not client commissions. All interface data is illustrative; the prototypes are browser demos.
Explore the prototype ↗03 / The studio
Your ambition. A designer by your side.
Apex is about reaching for the next step, on your own terms. Led by Marcelo Godoy, the studio brings strategy, design and development together to give your ideas a clear direction and a distinctive expression.
You work directly with Marcelo, from the first conversation to the agreed delivery. We listen, explore possibilities and make decisions together, with a custom scope that fits your goals.
Marcelo GodoyFounder & Product Designer
04 / How we work
From “what if?” to your next step.
Make
Give the direction a shape.
Flows, visual directions and prototypes turn ideas into decisions. We review the work together and refine what matters.
Move forward
Make the next step practical.
We prepare the agreed files, implementation or handover. Clear documentation helps you launch, maintain and build on the work.
05 / APEX INSIGHTS
Ideas worth taking further.
What makes a brand recognizable? Where does a product journey get difficult? Explore practical guides to the decisions behind the work.
Before we begin
A few useful answers.
Can we work together from another country?
Yes. Apex Design Studio is based in Brazil and works remotely, with communication in English or Portuguese. Time zones, meeting cadence and project milestones are agreed together.
How do you define the investment?
Every proposal considers your goals, scope, complexity, timeline and required deliverables. We agree on the investment and payment terms before starting.
Can you design and build my website?
Yes. Website projects can cover structure, visual design, responsive implementation and launch. Integrations, content, hosting and ongoing support are scoped for each project.